Identity for a bread bakery in Austria. Wild in German means the same as in English, it's also the name of the baker.

The messy handwritten font for the first part of the logo is a rather straight-forward wordplay (pun) meant to represent the self-ironic and the playful side of the brand

 
 

The labels just like the logo itself have two different sides to them. The template words "the freshest" and "the best" are set in conservative Altee Haas Grotesk and the names of the actual products such as "bread" or "baguette" are handwritten.